JASON
MELBOURNE
Jason Melbourne
Jason is a career executive with decades of experience. He is currently the Head of CG Capital Markets at Canaccord Genuity. He also serves on the board of the nonprofit Lay-Up and is on the board of governors at Huron University. Most importantly, he sits on the board of Restaurant Brands International (RBI), the parent company for brands Tim Hortons, Burger King, and Popeyes.
Despite his experience, Jason is lacking in one key area: corporate responsibility.
RBI is embroiled in an animal cruelty scandal. The company is falling behind many of its competitors on a key food issue: eggs from cage farms. RBI still sources eggs from controversial battery cage farms where chickens are confined in cages so small that they can barely move. This practice is so unsafe and inhumane that it is illegal in many U.S. states and the entire European Union.
RBI has long promoted its commitments to social responsibility, sustainability, and animal welfare. Its actions say otherwise. The company still sources 97% of its eggs in North America from farms that use cages. By comparison, other fast food brands like McDonald’s and Taco Bell are 100% cage-free.
Jason joined RBI’s board in 2020, and under his watch, the board has continued neglecting this issue. Despite this, he’s well paid; RBI’s directors are welcomed with $1 million in stock bonuses and receive stock awards valued in the hundreds of thousands of dollars annually.
It’s time for Jason and his fellow board members to do the right thing and ensure RBI lives up to its values.